Lorch’s lamp is a simple and elegant reinvention of an object that’s been around since electricity was invented. The base is connected to two OLED panels with a piece of spring steel, an alloy with an incredibly high yield shape (meaning it springs back into place no matter how it’s bent). A black cord running up the neck lets the user tension the steel into place--a bit like a blind--either pointing down at the desk or out into the room. The cord contains the power wires as well, which makes extra cords redundant. Lorch says the shape was inspired by the brass and green-glass lamps often seen on the desks of Film Noir lawyers. "I knew I needed to have at least two panels to have proper light for the desk,” says Lorch in a Dezeen video. “When I put two OLEDs together it immediately reminded me of the old bankers’ lamps because of the proportions.”
Rob Cruickshank, Chairman of the Company, states “David has remained very active and involved with the business throughout his board tenure. His presence in the board room will be missed." Cruickshank furthers, “In addition, David remains a meaningful investor and continues to be supportive of the company. We thank him for his contribution and wish him every success in the future.”
MI has been researching LED lighting as an energy saving alternative since 2010. In 2011, they chose to retrofit 120 100W HPS dusk-till-dawn security lights with Long Clearlight Beacons. The Clearlight was nearly half the cost of a similar wattage LED cobra head fixture. Made in Seattle, WA, the Evluma product also qualified for available ARRA stimulus package funds.
Aside from the initial cost challenge, when it came time to retrofit the HPS dusk-till-dawn fixtures the biggest concern was public perception. Would people like the look of the new LED lights? “After installing sample Clearlights, it was apparent that the majority of the public liked the whiter LED light as compared to the orange light of the HPS bulbs. The feedback was all positive,” said Dave.
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